What is a Content Calendar?

A content calendar is a tool used to plan, organize, and schedule content across different platforms. It ensures consistency, saves time, and aligns content with marketing goals.

Steps to Create One:

1. Set Goals: Define what you want to achieve (e.g., brand awareness, engagement).

2. Know Your Audience: Understand their interests and preferred content formats.

3. Choose Content Types: Decide on blogs, videos, social media posts, etc.

4. Select Posting Frequency & Platforms: Plan when and where to post.

5. Use a Calendar Tool: Google Sheets or Google Docs, Trello, or scheduling apps like Notion.

6. Schedule & Track: Plan ahead, automate posts, and analyze performance.

A well-structured content calendar keeps your content strategy consistent and effective.

Side Note:

Since this lesson is for beginners, we’ll be focusing specifically on how to create a content calendar using Google Docs, which is a very basic tool. To help with this, I’m attaching:

• A YouTube link to a step-by-step video tutorial

https://youtube.com/shorts/BxjaxH6AUHo?si=4kk6gpz2_zEw72U0

• A Google Docs template of my personal content calendar for easy use

https://docs.google.com/document/d/1bnx8Xh7MDcjcz7-iTweTBHCbqfEIhorWxmTsnccBG-E/edit