Social media insights help you track how well your posts and pages are performing. Metrics like reach, engagement, impressions, and follower growth show what content works best. Most social media platforms have built-in analytics, and third-party tools can provide even deeper insights. Understanding these numbers helps you improve your strategy, reach the right audience, and grow your brand effectively.
Basic Social Media Analytics Terms Explained
Reach – The number of unique people who see your post. If 500 different people see your post, your reach is 500.
Impressions – The total number of times your post is shown, even if the same person sees it multiple times. If one person sees your post 3 times, that counts as 3 impressions.
Engagement – Any action people take on your post, like likes, comments, shares, and saves. Higher engagement means people are interacting with your content.
Engagement Rate – The percentage of people who interact with your post compared to how many people saw it. If 100 people see your post and 10 like or comment, your engagement rate is 10%.
Follower Growth Rate – How fast your followers are increasing over time. If you had 1,000 followers last month and now have 1,200, your growth rate is 20%.
Click-Through Rate (CTR) – The percentage of people who click a link in your post or bio after seeing it. If 1,000 people see a post with a link, and 50 click it, your CTR is 5%.
Conversion Rate – The percentage of people who take a desired action after clicking your link, like buying something or signing up. If 100 people click your link and 5 buy a product, your conversion rate is 5%.
Bounce Rate – The percentage of people who click your link but leave quickly without taking action. A high bounce rate means people didn’t find what they expected.
Profile Visits – The number of times people click on your profile after seeing a post or story.