https://youtu.be/NZCm8WsvdCQ?si=c0klZTGkhVz_ip5E

Key Takeaways

1. Three Main Content Types – Use discovery content to introduce yourself, rapport-building content to connect with your audience, and behind-the-scenes content to show the personal side of your work.

2. Know Your Audience & Be Yourself – Understand who you are speaking to and what they like. Stay true to your own voice instead of copying others.

3. Start with a Strong Hook – Grab attention with an interesting opening line, then share a story to keep people engaged.

4. ELSA Framework – Use Epiphany, Lesson, Story, and Application to structure your captions in a way that educates and connects with your audience.

5. Build Trust Before Selling – People need to feel connected to you before they will buy from you. Focus on engagement first.

6. Always Include a Call to Action – Encourage your audience to like, comment, share, or take the next step after reading your caption.

7. Be Unique – Your audience will trust and relate to you more when you are authentic instead of following trends.

Using these tips will help you write better captions that connect with your audience and boost engagement.