https://youtu.be/wPRzkwp8I6I?si=HOxbA8UVybHF2Uah

Key Takeaways

• Balance Both Strategies – Don’t rely only on organic or paid social. Use both to grow your brand and keep your audience engaged.
• Organic Social Builds Trust – Free tools like posts, stories, and comments help create real connections, manage reputation, and encourage user-generated content.
• Paid Social Reaches More People – Running ads helps you reach the right audience faster, even those who don’t follow your page.
• Use Data to Improve Content – Track insights to see which posts perform best, then boost those with paid ads for better reach.
• Engagement Matters – Organic social isn’t just about posting—it’s about responding, interacting, and making your audience feel valued.
• Community = Loyalty – Engaging with your audience directly helps build a loyal following that will support and promote your brand.
• Case Studies Show What Works – Brands like Dollar Shave Club and Headspace succeed because they mix both strategies well. Learn from them!
• Plan Smart, Spend Wisely – Use paid ads strategically to maximize your budget while letting organic content maintain long-term relationships.
• Consistency is Key – Regular posts, engagement, and smart ad targeting keep your brand visible and relevant.